4 Basic Principles to Jumpstart Your Social Media Presence

Social Media may seem like a self-explanatory element of your strategy, but there any many factors behind it that contribute to its success or failure. More and more companies are starting to realize Social Media’s importance in creating brand awareness or otherwise, but they don’t know how to create a strategy that reflects their organizational goals. This article is going to go through some of the basic principles of running a social media page for your business that will help you get the ball rolling in the right direction.

1. Plan Ahead

Anyone can log on to their companies Social Media pages and post content day in and day out, but if this content appears unorganized or lacks focus, your followers may be confused or uninterested. This is why it is important to create a content calendar with themes and keywords that you will be using to assist in providing value to your audience and developing leads for when it comes time to sell.

2. Be Social

As Social Media seems to move more and more in the direction of marketing and sales, it becomes easy to forget why we all started using it in the first place. Being social doesn’t mean acting unprofessionally or ignoring your goals as a business. Even as a business, it is important to engage authentically with your followers to answer questions and build trust.

3. Jab, Jab, Jab, Right Hook

Before it comes time to sell, you must build the trust, inform your followers of what you are offering, and provide them with free value. This is what Gary Vee calls the “Jab, Jab, Jab, Right Hook” method. The jabs are the value you provide your customers through the content you put out. The right hook is when you go in for the sale, ask for a subscribe, or ask for a donation. It’s all about timing, don’t get discouraged if your right hook doesn’t land on the first attempt.

See More from Gary Vaynerchuk Here!

4. Storytelling

Telling your own personal story through your content allows you to better connect with your audience and provide them with entertainment or life tips in the process. When you are crafting this story, make sure to stay consistent and make it easy for your followers to understand.