Capitalizing on Social Media: Bang Energy

Bang Energy is a sports supplement brand most known for producing colorful cans of energy drinks. Bang Energy Drink's energy formulation uses a combination of Creatine, Caffeine, Amino Acids (BCAAs), Electrolytes, and B Vitamins along with 0 sugar and 0 calories. The brand was initially created to promote health and vitality in or out of the gym, but also to provide a level of transparency in regard to ingredients and manufacturing that the supplement industry has been lacking for some time now.

Learn More About Bang Energy Here!

Bang Energy has been tremendously successful since its launch and what once could only be found at select GNC’s can be found with ease at convenience stores and grocery stores all across the country. Let’s take a look and see exactly how Bang Energy has capitalized on its use of Social Media to achieve such unbelievable growth in the space.

One of the most important elements of Bang Energy’s strategy is understanding their target audience. Bang Energy has a strong, idealistic appeal for both men and women who seek to uncover the best version of themselves and unleash their potential in the gym. Fitting with the high-stimulant profile, these individuals are also attracted to adventure and thrills and like to live on the edge.

The second element of Bang Energy’s strategy is user-generated content. Because Bang is now in the Wisdom phase, they are able to utilize their athletes, as well as brand advocates to create content for them. In addition to incorporating the brand name into their every day routines and highlighting it on their respective pages, these athletes also have their own discount codes which can be applied to any order by their following.

Overall, Bang Energy is doing an excellent job targeting their audience and the primary driver of this success is the strategies employed across their Social Media accounts. Want to take your Social Media to the next level? Check out some of my other articles, where I explain exactly how to implement these tactics into your own business endeavors.